What is Social Media? Social media are interactive online technologies which permit the sharing or creation/sharing/exchange of ideas, careers, interests, and any form of expression through virtual networks and online communities. It was founded on the idea that people and their interests are connected through a vast network of people who share similar interests, values, and life philosophies, which have no physical barriers.

There are many types of social media; it includes web-based, multiplayer online games (MMOGs), massively multiplayer online role-playing games (MMORPGs), discussion boards, and one-of-a kind communities. The first step to understanding how social media works is to learn what it is not. Social media websites are not social websites; therefore, they cannot be searched by a search engine such as Google or Yahoo! Searching for “social media” on a search engine results in zero listings. Sites such as StumbleUpon or Digg are web-based and hence cannot be searched using search engines.

Why Social Medias Are Important For Business? In today’s world where almost everything is being marketed online, social media is playing an increasingly important role in marketing businesses. Marketing on a web-based platform such as social media is less expensive, less intrusive, and much more effective for businesses than traditional marketing methods such as print advertisements, television advertising, radio advertising, etc. Traditional advertising methods tend to have a much longer reach than advertising on social media platforms, especially when consumers can easily “like” or share a company’s message with friends on a social media network. The key for businesses to understand the importance of social media in marketing is to first understand what this platform is not.

Does Social Media includes Quora? Social media websites such as Quora and LinkedIn are popular places where entrepreneurs and marketers gather to discuss different types of topics relevant to their niche. These types of sites allow marketers to create profiles that potential customers can go to see the type of content they are interested in and companies can post content that prospective customers can then answer or ask questions about. These are essentially the same platforms that are often used by lawyers and other professionals who seek the advice of others.

What is a Social Networking Website? A social networking website is simply a site that allows users to interact with one another. Facebook, MySpace, and Twitter are currently the most popular of the social networking platforms. StumbleUpon is another type of social media website that is beginning to be used more commonly for marketing purposes. Incoming links to any given social networking website may be delivered in the form of an RSS feed.

Is Social Media Outsourcing Right For Businesses? As more marketers become aware of the potential of SMEs, companies who offer SME services begin to appear. These services can range from providing a platform for social media users to interact, to developing unique promotional campaigns and offers for a business. The benefits of SMEs are currently being explored by SME providers on a smaller scale, while larger companies are beginning to offer full-service SME solutions. This trend is likely to continue for the foreseeable future.