What Are the 6 Types of Social Media Marketing?

Social media are primarily interactive digital technologies that enable the generation or sharing/ exchange of information, views, career objectives, and various other types of social expression through virtual online communities and networks. Social media refer to various online communities and social networking sites such as Facebook, Twitter, MySpace, YouTube, FriendFeed, and many more. These online communities are the latest emerging business tool for the purpose of marketing, advertising, customer servicing, PR, event planning, branding, sales and business development. These networks have gained popularity not only in Asia and Western countries, but also in all major parts of the world.

Networking websites are popular in the sense that they allow users to easily interact with each other based on common interests or common targets and goals, such as political, social, cultural, technological, financial, and Internet based. It is also important to note that these social networks have also been a platform for several hate crimes and terrorist activities as well. There has been a trend where most of the terrorists who planned the recent attacks in Paris entered through the Internet. Most of the attackers were mentally unstable and had only minimal communication skills, most of which were picked up from online social networks.

There are six types of media available on social networking websites. These include blogging, microblogging, video, picture sharing, VoIP, instant messaging, and bookmarking. All these types of media have different sets of users, purposes, and features. Social media serves as a useful tool to promote businesses, attract new customers, connect with existing customers, and disseminate information, among others.

Video hosting is one of the most popular social media services today. It allows users to upload videos and pictures with the use of video-editing software, soundboard, sound, and additional graphics. With the help of popular video hosting sites like YouTube, Vimeo, Metacafe, and Dailymotion, uploading videos can be done fast and efficiently.

Blogging is a great way to interact with others on the web and communicate with them on a daily basis. Blogs provide users with updated and unique content on a regular basis. Blogs can be used to express an opinion, to provide tips and strategies, or to advertise products and services. As of this writing, 3.8 billion users use the popular social media networks to share their thoughts every day.

The six types of social media that we have discussed in this article are mainly the most common forms of SMM today. These include video hosting, microblogging, blogging, social networking, and message boards. This short primer should give you a good idea of how you can begin your own personal SMM campaign today!